New Macallan Distillery Thrills in 4D & Debuts Edition No.4

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Photo credit: Wes Tarca

The Scotch Whisky game has been changed! Single malt Scotch Whisky brand, Macallan, has raised the stakes with its new distillery in Speyside, Scotland – and it’s worth a serious visit. Scotland’s not on your itinerary this summer? You can still visit…virtually. This week, Macallan has built an immersive virtual reality experience for guests in Grand Central Station’s Vanderbilt Hall.

No passport needed, visitors (21 years old and older) will be transported to Speyside, to the beautiful estate and distillery within a massive, all-encompassing cube, alongside specialized projectors which display video of the grounds and in-depth views of all the distillery has to offer.

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Photo credit: Wes Tarca

Participants can marvel at the panoramas above, behind and on either side. All senses will be heightened as 4D special audio, wind, and scent diffusion technology matches the footage being played. Further, you will be able to choose your own adventure and select which part of the distillery you’d like to see through interactive controls using leap motion and Microsoft Surface tablets.

And if that isn’t cool enough, you can sample the latest gem to the Macallan family, Edition No. 4 Whisky, which was crafted with the intrigue, sophistication, and modernity, with the new distillery in mind, by Master Distiller Nick Savage.

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Photo credit: Wes Tarca

The Macallan Distillery Experience is open to guests and free of charge beginning Wednesday, July 25 through Friday, July 27 (which also happens to be National Scotch Day). Check out the schedule below:

Wednesday, July 25 – 11:30 AM to 7:30 PM

Thursday, July 26 – 11:30 AM to 7:30 PM

Friday, July 27 – 12:00 PM to 4:00 PM (National Scotch Day!)

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